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Understanding Market Research Coding

Market research coding is mostly used to quantify the answers to open-ended questions. In market research coding different words, pictures or phrases can be assigned different codes so that the information can be analyzed quantitatively.


Survey Research

This is a branch of market research which involves posing different questions to your respondent so that you can know about their thought on the same issue. In survey research, you can either use open or closed-ended questions depending on the issues and the usage of the information you are collecting.


Open and Closed-Ended Questions

The only difference between open and closed-ended questions is that in closed-ended question you are limited to certain answers, i.e. you are given some multiple choices while in open-ended you are not. An example of a closed-ended question is a “yes” or “no” question.


Data Collection

In Survey research data is mostly collected through interview or questionnaires. This is where you come up with a set of question which the respondents are supposed to answer. You can get the answers to this questions by asking the respondents the questions (interviewing them) via the phone or directly or by giving them a set of written questions (questionnaires) directly or via the web for them to answer. Therefore depending on the method, you used to conduct your survey your response can be electronic data or text, handwritten paper, and video or audio recording.


Key Issues in Data Collection

For you to collect data successfully, you require a cooperating respondent and an appropriate way to record or capture the answers.


dataLooping and Branch Dialectics

Looping in a research survey is a technique used to simplify the survey. For example, if you want to ask similar questions about two car model, you can loop our survey to ask the same question. Branch logic. This is another technique which will help you to get the answers from the respondent based on how they will answer the above-related questions. For example, if the first question is a “yes” or “no”, the second question can be “If yes explain the benefits of the above product”



A sample can be defined as a representation of the whole population. In short, it’s the respondent who will respond to your survey. Sampling is also very important in data collection and survey research since it will help you in saving both time and money.


Trackers and Waves

Having in mind that market research coding helps in data analysis, the data can be analyzed once or twice depending on the issue being investigated. A tracker. This is a research survey which is analyzed multiple times and is mostly done in equal intervals waves. This is the intervals through which are done.


Verbatim Coding

This is an important branch of market research coding. After the research survey, the answers are assigned different codes. These codes are called codebook.


Downstream Data Processing

Once all the answers have been coded, then your findings are ready for analysis. Analytical software care mainly used to analyze and organize the results of the survey.

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Six Gains That Come With 3D Laser Scanning Services

Professionals around the world are turning to technology to enhance their data collection and project outcomes. 3D laser scanning services are most sought after by land surveyors for the reasons as mentioned earlier. 3D laser scanning services involve more than just measuring extensive and gather critical information on given conditions.

The technology has helped surveyors solve a lot of ofc problems that they have been encountering for decades. Discussed below are some of the gains that come with 3D laser scanning services.

Reduce Field Time

Mapping can consume lots of your time as well as money. 3D laser scanning services cut field time and give accurate results. This means that surveyors don’t have to spend a fortune in their fieldwork or worry about getting the wrong results. 3D laser scanning services allow surveyors to focus more on interpreting the data they get rather than a collection. The services also offer surveyors 3D models that they can use to put through their ideas to their clients.


3D laser scanning services are not as expensive as most think. After seeing the quality of the work and the amount of money that you are being requested then you will discover that the services are affordable. Since the quality of the work from all service providers will almost be the same. Get quotes from the companies that you have shortlisted for the job.

Panoramic Photos

For maximum visualization of the space in question and the ability to share with everyone laser scanning services capture 360-degree images. This enables you to visit any area every time. The time that you will use to travel from your office to the site and back if it’s in another country is a lot. With 360 degree images, you don’t have to worry about getting to the site all the time.


3D laser scanning services employ different types of technology that allow surveyors to employ the right tools for their job. The firms provide aerial mapping and laser scanning to offer surveyor more tools each time they do their job. Various solutions like offered by 3D laser scanning services like mobile laser scanning and aerial mapping to offer more flexibility to surveys as they have to work around obstacles to measure properties.


Conventional measuring techniques that surveyor used in the past cannot match the accuracy of 3 D laser scanning services. This modern technology measures every angle accurately meaning that there is no room for error when using the technology. The digital models that are produced by 3 D laser scanning services are accurate and give the exact information about the condition of a given space. With such models, customers can pinpoint data at their fingertips from the surveyor with a detailed picture of the property in question.

Increase Surveyor Impact

3D laser scanning services help to increase the impact of the surveyor on the ground as they allow them to work on multiple projects at once without feeling overwhelmed. With such services, surveyors are more productive as they can work on numerous projects within short notice.